01/ FIELD GUIDE
Understand the signals
AI Traffic Analytics: Crawlers, Agents, and Human Referrals
Four different signals. One much clearer picture of who—or what—is reaching your pages.
Read the guideTHE GUIDES
Field notes for a changing web.
Start with the signals. Build a measurement practice you can explain.
02/ FIELD GUIDE
Build your measurement
How to Track AI Bots Without JavaScript: Server Logs, Cloudflare, and WordPress
What your browser analytics miss, where to collect requests, and what changes on WordPress and Shopify.
Read the guide03/ FIELD GUIDE
Run a useful experiment
Using AI Agents to Improve SEO and Content Quality
Turn an agent into a careful second reader. Test the page, check the evidence, and review the changes.
Read the guideThree starting points. Each guide includes primary sources, practical checks, and a native Markdown version.
Our evidence and measurement approach →